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Key Benefits

  • Web Technology
  • Multiple Languages
  • High Performance

P-1_3-men-looking-at-laptopGoodfellow Cambridge has specialised in selling metals and hi-tech materials into research and industry worldwide since 1965, exporting small quantities of metals, ceramics and polymers to more than 80 countries around the world. With a multi-lingual, geographically dispersed customer-base, the company needed to migrate its paper-based 560 page sales order catalogue to the Web.

“We had previously developed a Web-based catalogue using an outside company to create the Web site,” said Richard Dunn, IT director of Goodfellow Cambridge. “Unfortunately, this proved to be completely unwieldy, and it was a major effort every time we needed to update or make changes. As we added more and more language support for different geographies, we knew we had to look into creating and maintaining the site ourselves.”

Goodfellow Cambridge is already a user of InterSystems’ post-relational database, Caché, and the company decided to evaluate InterSystems’ Web technology.

Using Caché Web technology has enabled us to keep full day-to-day control of our web site without the added complexity of having to use a different database product.

Richard Dunn, Director of IT
Goodfellow Cambridge

“We now support Spanish, French, German, English, and American terminology (Italian is under development) with extremely sophisticated searching facilities that access the Caché post-relational database we have in-house. This makes any updating or changing of the catalogue a straightforward process,” said Dunn, “The system enables customers to search for product, examine all of the associated technical data, drop it in their electronic shopping basket, and place the order. The system sends us an e-mail with data encoded into our order-processing format, either using a credit card, or alternatively, customers can be sent an invoice in the usual way.

“The processing of such encoded e-mail orders is far simpler and quicker and we have therefore been able to offer customers a discount for ordering via the Web. We believe that, at present, this puts us ahead of our competitors. Using Caché Web tecnology has enabled us to keep full day-to-day control of our web site without the added complexity of having to use a different database product.”

Goodfellow has already written all of its core systems in InterSystems technology, including stock control, quotations, purchasing, customer database, and mailing lists, as well as integrated export license control and accounts with EDI invoice handling. The company recently installed a Frame Relay-based private virtual network to link the main network in Cambridge, UK, with the local networks overseas, providing the company’s foreign offices with improved access to the main database in the UK.