What do you get when you combine consumer demand with a pandemic and sophisticated market entrants?
For healthcare providers, the answer is a new set of competitive demands that require a data-driven, digital-first approach as conveners of care. The Gartner research note, “Healthcare CIOs Must Turn Retailers’ Care Delivery From Liability to Asset”, recommends developing adaptive partnerships, pursuing an omnichannel consumer engagement strategy, and building out your enterprisewide insight layer including:
- Interoperability to ensure comprehensive health records
- Data curation
- Advanced analytics
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Gartner, Healthcare CIOs Must Turn Retailers’ Care Delivery From Liability to Asset Published 23 October 2020, Kate McCarthy