Service Provider Delivers Total Direct Mail Solutions Via the Web
Cambridge, MA – April 24, 2001 – InterSystems Corporation today announced that ZIPM has been selected by the U.S. Postal Service as a Direct Mail Service Provider link.
InterSystems develops and markets the CACHÉ post-relational database. ZIPM is using CACHÉ as the database foundation for a website that offers complete, cost-effective online solutions for direct mail campaigns.
The Postal Service introduced the link to ZIPM.com on its Direct Mail Merchants page (www.usps.com/directmail) as part of a campaign designed to deliver the power of direct mail to small and mid-sized businesses.
“The decision by the Postal Service to offer a ZIPM.com link illustrates the success that our customers can achieve with Web solutions built on CACHÉ,” says InterSystems Vice President of Strategic Planning Paul Grabscheid. “It’s extremely gratifying to be able to partner with an organization like ZIPM to help it reach its business goals.”
CACHÉ Choice Critical Success Factor
ZIPM, headquartered in Chicago, provides creative, print and production services with a point-and-click approach that enables businesses to quickly produce direct mail campaigns at a very competitive price point.
Selecting CACHÉ as the site database was a key business and technology decision, according to Jim Kargman, ZIPM CEO. “We chose CACHÉ because of its speed, scalability and reliability,” he says. “We spin 200 million names plus encrypted customer information, along with graphic images, on multiple systems. CACHÉ enabled us to get to market in a timeframe fivefold faster than would have been possible with any other technology supporting a product as complex as ZIPM.”
CACHÉ also provides the flexibility needed to support the fast growth Kargman predicts for ZIPM. “Any startup business faces enormous challenges in changing their systems as the business grows. CACHÉ handles these challenges in stride,” he says.
Headquartered in Cambridge, Mass., InterSystems Corporation (www.InterSystems.com) is the leading provider of high-performance database systems for Web applications, with over four million users worldwide. InterSystems’ flagship product, CACHÉ, is a post-relational database with a multidimensional data and application server offering ultra-fast and massively scalable objects and SQL. CACHÉ features breakthrough rapid development technology for building objects and object applications.
Trademark Notes: Caché is a trademark of InterSystems Corporation. Other trademarks belong to their respective owners.
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