Eton, UK—June 10, 2003—Bringing enhancements to the operational efficiency of marketing departments and agencies across the UK, Mtivity, the marketing management software pioneer, has chosen to build its marketing resource management application, pro-M, on the CACHÉ post-relational database from InterSystems.
“We were looking for a scalable high-performance database platform capable of supporting an innovative peer-to-peer model, a combination of hosted and client-server delivery systems and large numbers of distributed users,” says Mat Atkinson, Mtivity’s CEO. “It was also critical that the chosen solution was able to support large graphics files, provide management of complex value chain relationships and integrate with other enterprise applications.”
“In addition, we were confident that CACHÉ’s Rapid Application Development (RAD) methodology would enable us to reduce both the time and investment necessary to bring our solutions to market,” he adds. “In short, we felt it was the best system capable of delivering the level of functionality we required.”
CACHÉ post-relational technology features a robust object database, high-performance SQL and multidimensional access. It also includes a powerful object-based dynamic web page generation capability called CACHÉ Server Pages (CSP). This user extensible tag-based development environment makes building complex web applications easier.
Duncan Allen, alliance manager, InterSystems, says, “we decided to work with Mtivity because we were impressed by their innovative approach to complex problems in the marketing value chain.
“We share Mtivity’s view that marketing is a major growth opportunity owing to the current low penetration of business applications in the sector and we see huge potential in Mtivity’s innovative marketing solutions as a means of addressing this opportunity,” he adds.
“We were also impressed by Mtivity’s innovative hosted distribution model, which reduces the cost of adoption and scales the solution for use by the smallest to largest of marketing teams.”
Mtivity builds and delivers marketing management software as scalable browser-based applications. The Mtivity product suite gives marketing teams and agencies of all sizes a complete view of marketing workflow, digital assets and financial status. Mtivity sells to marketing professionals in all sectors. Clients include Xerox, Hewlett Packard, Whitbread, the Omnicom Group and Egg. With Mtivity, marketers deliver exceptional results on time, to budget and to the highest creative and production standards. Mtivity was founded in 1999 and is based in London, England.
Headquartered in Cambridge, Mass., InterSystems Corporation (www.InterSystems.com) is a leading provider of high performance, low-maintenance database systems for Web applications, with over four million users worldwide. InterSystems’ flagship product, CACHÉ, is a post-relational database that uniquely offers three integrated data access options: a robust object database, high performance SQL, and rich multidimensional access. CACHÉ enables rapid Web application development, extraordinary transaction processing speed and real time queries against transactional data.
Trademark Notes: Caché is a trademark of InterSystems Corporation. Other trademarks belong to their respective owners.
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