InterSystems Signs Personify to VAR Program
CAMBRIDGE, MA – January 25, 1999 –InterSystems Corporation today announceda reseller agreement with San Francisco-based Personify, Inc. A leading supplierof interactive-marketing software, Personify is integrating InterSystems’ Caché post-relationalDBMS with Personify Essentials, an interactive-marketing application.
Headquartered in Cambridge, InterSystems is the market leader in high performance database systems for transaction processing applications. Personify will offer Caché as the integrated database engine for the Personify Essentials Server, a Java-based application that converts raw Web site data into critical marketing information such as predictive visitor profiles and audience segments, and for additional e-commerce software products now under development.
Database performance and scalability are the driving factors behind Personify’s choice of Caché, according to product marketing director Earl Owens. “Personify Essentials is the only e-commerce solution designed to help marketers understand what’s really happening with their Web sites,” he says. “The Personify Essentials Server, for example, makes it possible to leverage Web site data into segmentations, ROI reports, and cross-selling analyses-the tools marketers need to make the most of the Web. “Our customers need a database engine that enables Personify Essentials to perform fast on a massive scale, and Caché delivers,” he says.
Personify typifies the growing number of firms opting for Caché as the database engine behind a new generation of Internet applications, according to Paul Grabscheid, vice president of strategic planning at InterSystems. “Caché is optimized to deliver the performance and scalability needed for transaction processing on the Web,” he says. “As a result, we have the opportunity to work with companies like Personify-companies that are redefining the meaning of e-commerce and delivering the application solutions needed to compete and succeed in an Internet economy.”
Headquartered in Cambridge, MA, InterSystems Corporation (www.intersystems.com) is the leading provider of high performance database systems, with over two million users worldwide. InterSystems’ flagship product, Caché, is a post-relational database with a multidimensional data server. Offering ultra-fast SQL and advanced object architecture, Caché delivers breakthrough time-to-market technology for massively scalable Web and client-server applications.
Located in San Francisco, Personify builds interactive-marketing software, including Personify Essentials, the leading decision-support application for Web marketers. Personify delivers the benefits of data-driven marketing for customers such as Novell, OnSale, Patagonia, and Virtual Vineyards.
Trademark Notes: Caché is a trademark of InterSystems Corporation. Other trademarks belong to their respective owners.
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