Eton, UK— 7th September 2010 — Leading European transport group Arriva plc has announced that its new m-Ticketing service has already seen over 300,000 journeys made by customers using their mobile phones to buy their bus tickets in the first six months of operation. The m-Ticketing platform design is the work of mobile phone applications developer company, Concept Data Technologies (CDT), built on the InterSystems Caché® high performance object database.
As part of its continued drive to adopt new customer-focused technologies, Arriva launched a service that enabled customers to download a free mobile application to buy daily, weekly and 4-Weekly saver tickets via their mobile device.
The successful deployment of the payment solution on 4,500 buses on over 1,000 routes nationwide (excluding London), makes the system one of the largest deployments of its kind in the world. CDT’s mobile application provides passengers with tickets delivered conveniently, quickly and securely to 90% of the UK’s mobile devices.
Commenting on the challenges faced in delivering this project, CDT Managing Director Larry Breen said, “Key to this solution is being able to provide information quickly, irrespective of how powerful the mobile device actually is. We needed to be able to transmit small quantities of data very quickly and give the illusion of broadband speed information to mobile phones. Caché gave us the technology to do this because it provided us with a back-end that’s lightning fast with very low latency.”
Alongside the convenience experienced by customers, the information garnered via the application provides Arriva with a better understanding of customer needs and passenger purchasing patterns. m-Ticketing provides the company with a direct one-to-one relationship with customers, therefore providing a rich scope for the cross-selling of products, as well as offering value-added services.
Arriva Marketing Manager Mike Woodhouse explained, “Mobile purchasing is the future for travel companies. We are delighted that we have made such quick progress in such a short space of time, moving from the pilot stage to nationwide roll-out within 6 months – and are now reaping the rewards.”
This scalability is attributable to the Caché object database, which allows efficient and compact storage of data in a rich structure.
InterSystems’ Sales Manager Chris Norton added, “InterSystems Caché is utilised by software developers like CDT because it enables rapid Web application development with minimal maintenance and hardware requirements – creating highly scalable solutions for end-users such as Arriva. We are very proud to be an integral part of such an inventive and successful project.”
The m-Ticketing platform won the category for most “Effective Use of Mobile Ticketing”, awarded at the 2010 Global Mobile Messaging Awards, a joint entry by Arriva, CDT and mobile transaction network partner, mBlox.
Arriva is one of the largest private sector providers of passenger transport in Europe, employing more than 42,300 people (including share of associate companies) and providing more than one billion passenger journeys every year. Arriva provides transport services including buses, trains, commuter coaches and water buses, and operates in 12 European countries: Czech Republic, Denmark, Germany, Hungary, Italy, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and the UK.
Corporate Communications, Arriva plc on +44 (0)191 520 4106. For media enquiries outside of normal office hours, we can be contacted on our 24-hour media pager service on +44 (0)7623 920 615.
CDT provides a range of highly secure, feature-rich mobile commerce solutions. The company enables its clients to reach out and securely interact with their customers to provide a range of goods and services. CDT provides solutions to the transport (bus, train and plane) markets, the financial services (mobile banking, debt collection, insurance and payments) market and a range of leisure markets (gaming, video streaming, event ticketing). The company is headquartered in the UK with key strategic partner operations in Ireland, Malaysia and Indonesia. For further information, visit www.conceptdt.com
About InterSystems Caché®
Caché is a high-performance object database that can run SQL faster than relational databases. Caché enables rapid Web application development, extraordinary transaction processing speed, massive scalability, and real-time queries against transactional data – with minimal maintenance and hardware requirements.
InterSystems Corporation is a global software technology leader with headquarters in Cambridge, Massachusetts, and offices in 25 countries. InterSystems provides advanced software technologies for breakthrough applications.
InterSystems Caché® is a high performance object database that makes applications faster and more scalable. InterSystems DeepSee™ is software that makes it possible to embed real-time business intelligence capabilities in transactional applications. InterSystems Ensemble® is a seamless platform for integration and the development of connectable applications. InterSystems HealthShare™ is a platform that enables the fastest creation of an Electronic Health Record for regional or national health information exchange. InterSystems TrakCare™ is a Web-based healthcare information system that rapidly delivers the benefits of an Electronic Patient Record.
A free, fully functional, no-time-limit evaluation version of Caché can be downloaded or requested on DVD from the InterSystems Web site. For more information, visit InterSystems.co.uk.
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