Jobs to Be Done - Products Your Customers Will Really Buy

Join Bob Moesta, founder of the Re-Wired Group and co-architect of the Jobs to Be Done theory, to discover tools to help you understand your customers. Bob will introduce the essential frameworks and tools that underpin Jobs to Be Done, all while challenging you to change the way you think about customer behavior. Learn how the principles of Jobs to Be Done can help you understand your customers and translate into actionable insights for strategy, product development, sales, marketing and more.