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The healthcare ecosystem is experiencing disruption from new sources and in new ways, driven in part by empowered consumers exerting greater influence.

The health care ecosystem and economy are evolving at speed as patients become increasingly engaged in managing their health. A new wave of investment capital has flooded the sector, leading to innovation and new products that plug gaps and target patients directly. In a process accelerated by digitisation and changes in consumer behaviour, firms that meet people where they are—which is increasingly online—are shaking up incumbents. From telehealth and digital diagnostics to wearable devices and e-pharmacies, emerging trends make it imperative for all firms to give consumers greater control over how they access care.