Innovatie draait niet om IT

Innovatie draait niet om IT

- Robert-Jan de Roos, Phact

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Innoverend Nederland kijkt gespannen naar Brainport Eindhoven. Maar wat verder naar het oosten gebeurt minstens zoveel. In het Limburgse Venray helpt Phact bedrijven bij de een na de andere doorbraak, waaronder een startup die werkt aan een autonoom voertuig.

Robert-Jan de Roos, Directeur Marketing en Business Development van Phact, weet wel hoe dat komt. “Innoveren doe je in kleine stappen,” vertelt hij. “En door eerst te kijken naar de eindgebruikers en dan pas naar techniek.” Het is deze logica waarmee Phact klanten helpt innoveren, in de logistieke sector en daarbuiten.

Robert-Jan: “Innovatie draait niet om IT, maar om pragmatisme. Eerst bedenken wat je wilt bereiken en hoe, daarna pas bouwen”.

“De softwareontwikkelaars van Phact denken vanuit de klant, niet vanuit een softwareproduct” - Robert-Jan de Roos, Phact

Phact wie?

In Venray werken de 30 softwareontwikkelaars van innovatie-expert Phact aan de meest uiteenlopende projecten. Per project kiezen ze uit een range van technologieën, met InterSystems als een veel-geziene partner.

Robert-Jan legt uit: “Door deze keuzevrijheid bieden we klanten de best passende oplossing.” Ook helpt het de Phact-ontwikkelaars om te denken vanuit de klant en niet vanuit een softwareproduct. “Er kan ontzettend veel op IT-gebied, maar software wordt nog te vaak gezien als doel. Terwijl het niets meer is dan een middel,” zegt Robert-Jan. “Daarom kijken we eerst naar de situatie van de eindgebruiker en zoeken we daar de juiste technologie bij. Ik geloof oprecht dat je organisaties zo beter helpt.”

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