Supply chain management (SCM) is the lifeblood of modern business, serving as the backbone that connects manufacturers, suppliers, distributors, retailers, and customers.
In recent years, the landscape of supply chain management has evolved rapidly, presenting a myriad of challenges for businesses worldwide. These challenges, exacerbated by factors like globalisation, technological advancements, and unforeseen disruptions such as the COVID-19 pandemic, have forced companies to re-evaluate their strategies and adapt to survive in this dynamic environment.
In this paper, we will explore the biggest challenges faced by SCM today and the role and importance of data in meeting those challenges. It looks into the importance of data in helping organisations to optimise their supply chains and keep pace with changes in their industry, the challenges and barriers preventing them from using their data to greatest effect and the available solutions to solve the problem.