In this edition of the Market Structure Wave video series, Joe Lichtenberg, Global Head of Product and Industry Marketing at InterSystems, and Virginie O'Shea, Founder of Firebrand Research, discuss the difficulty the buy side faces to manage the explosion of data. In this interview, conducted by TABB Group CEO Bruce Morris, the speakers explain why this problem has existed for decades, the shortcomings of some remedies, and the need for a "single end-to-end version of the truth."