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The Path to Data Leadership:
Embracing Embedded Analytics and a Comprehensive Data Analytics Platform

Enterprise Strategy Group Research Highlights

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Data teams and developers continue to serve as the lynchpin to businesses, overcoming shortcomings associated with more rapidly and reliably gaining insight from growing data sets. With improving data analytics for real-time intelligence and customer insight consistently ranking as one of the business priorities driving significant technology spending, how are organizations enabling more end-users to actually leverage data? Skills gaps, collaboration, and accessibility have created several barriers for democratizing analytics across organizations, and pressure is being placed on data and software teams to make data and analytics easier to leverage and consume. But with the dynamic nature of the business being what it is today and the constant shifting of priorities, timeliness of delivery and accessibility of simplified analytics is being scrutinized. Embedded analytics is increasingly becoming the answer.

This study sought to:

  • Determine organizational maturity based on analytics/BI usage and correlate to business benefits.
  • Examine the impact of those leveraging embedded analytics, including benefits and challenges.
  • Gain insight into what matters most to organizations when evaluating analytics and business intelligence.
  • Determine who is involved in purchasing, leveraging, and supporting analytics and business intelligence.

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